This is the story of Business Manager Eloise Fong, who led LSFerroalloy’s first live streaming initiative, opening a new path for digital marketing.
In today’s fast-changing market, how can a company stay competitive? There may be many answers, but continuous innovation and adaptability are key. LSFerroalloy, a leading Chinese high-quality sodium feldspar manufacturer and supplier, believes true progress comes not only from technology but also from the dedication of every employee.
A Business Manager’s “Extra” Mission
As a senior manager at LSFerroalloy, a professional soda feldspar factory, Eloise is known for her professionalism and willingness to help. She often supports colleagues with customer follow-up strategies and problem-solving ideas.
She also pays close attention to industry trends. In sectors like ceramics, glass, fiberglass, refractory materials, coatings, and plastics, customers increasingly expect not just quality but transparency and efficiency. It was under this context that Eloise asked: “Why not try live streaming?”
Live Streaming: Beyond Following a Trend
Live streaming has become a powerful marketing tool. Eloise noticed competitors using it to showcase products and interact with clients. She believed LSFerroalloy, as a Chinese high-quality sodium feldspar supplier, could also leverage it to demonstrate production, explain product features, and answer questions directly—building trust faster.
Starting from Scratch
Eloise had no team, equipment, or scripts. But instead of hesitating, she studied successful cases, drafted a detailed plan, and even prepared answers for over 50 possible customer questions, such as:
- “What role does sodium feldspar play in ceramic glazes?”
- “How do different particle sizes affect fiberglass production?”
She stayed late to adjust cameras, lighting, and sound, determined to make the first broadcast professional.
The First Live Stream
After a month of preparation, the first session went live: “Inside LSFerroalloy: Unveiling the Production of High-Quality Sodium Feldspar.”
Eloise guided viewers through the production line—raw material selection, crushing, grinding, magnetic separation, and packaging. She also explained sodium feldspar’s roles: enhancing glaze melting in ceramics, acting as a flux in glassfiber, and improving heat resistance in refractories.
The event was smooth, interactive, and well-received. Customers engaged actively, and management praised Eloise for showing LSFerroalloy’s professionalism as a Chinese high-quality sodium feldspar manufacturer and supplier.
Beyond Live Streaming
Eloise’s initiative not only succeeded but also inspired wider adoption of digital marketing. Live streams are now held regularly, covering product knowledge, market insights, and Q&A.
Still, Eloise continues to learn and improve. As she often says: “The market changes, customers change, and we must always keep improving.” For her, live streaming is only the beginning.
Conclusion: Dedication That Drives Growth
Eloise’s story is not about grand gestures but steady effort—responsibility, learning, and action. At LSFerroalloy, a trusted sodium feldspar factory in China, many employees like her drive the company forward in their own ways.
As a high-quality sodium feldspar manufacturer and supplier, LSFerroalloy remains committed to delivering reliable sodium feldspar for ceramics, glass, fiberglass, refractory materials, coatings, and plastics, while fostering a culture of innovation and care.
LSFerroalloy — A professional sodium feldspar factory. Quality built on persistence, service rooted in care.